Native Children’s Survival’s previous programs have enjoyed tremendous success and have reached millions of viewers around the world through television broadcasts on major networks including CNN, MTV, VH1, Sundance Channel, ORT Channel One Russia and ETV and SABC Africa. The following is a brief history of our success.
Our first music video campaign, Is It Too Late, was broadcast around the world from the Kremlin, on ORT Channel One Russia, following President Gorbachev’s historic environmental message at the Global Forum of Spiritual and Parliamentary Leaders in Moscow and screened at the United Nations General Assembly in New York City. This endeavor earned NCS founder Robby Romero the title of United Nations Ambassador of Youth for the Environment and a certificate of appreciation from the United Nations Children and the Environment Pro- gramme.
As part of MTV’s Free Your Mind campaign, NCS created several stereotype breaking public service announcements. The PSAs were produced to introduce the music television generation to contemporary Native Peoples and to dispel myths and misconceptions about Native Peoples in pop culture. The PSAs generated a huge buzz and the Free Your Mind campaign won the industry’s prestigious CableACE Award.
Our VH1 World Alert rockumentary special, Makoce Wakan: Sacred Earth, was produced to help support legislation in Congress to protect Native Peoples Sacred Sites and Freedom of Religion. The World Alert Special first screened at a Press Conference in the U.S. Capitol at the Rotunda of the Senate Office Building. The legislation was successful and the VH1 broadcast gained 160,000 new subscribers from the heart of Indian Country for MTV Networks.
Our experimental indie short film, Hidden Medicine, was produced to support legislation then in Congress to protect the remaining four percent of America’s forests. Featuring a preface by Robert Redford, the short film premiered at the Sundance Film Festival and aired on Sundance Channel in the “Best of the Fest” series with a successful appeal that encouraged viewers to take immediate action regarding the Act to Save America’s Forests and the National Forest Protection and Restoration Act.
Our rockumentary film, America’s Last Frontier, was produced to help stop legislation in Congress that would open up the Arctic National Wildlife Refuge to oil and gas exploration. The film aired on SABC Africa’s hit program 50/50 during the United Nations World Summit on Sustainable Development. The television broadcast campaign was successful, the legislation was stopped and the Arctic National Wildlife Refuge was protected.
As part of our “r u 2 cool 2 care” public service announcement campaign, NCS created Native Wind a PSA featuring Chief Arvol Looking Horse celebrating alternative Native energy.
Native Wind had its debut at the Clinton Global Initiative in New York City, with some of the world’s most influential political and business leaders in attendance. Native Wind made its film festival premier at the American Indian Film Festival at the Palace Of Fine Arts in San Francisco, CA and went on to showcase at Festival De Cannes, Short Film Corner, in Cannes, France, the Wild & Scenic Environmental Film Festival presented by Patagonia, Robert Redford’s Sundance Summit, and at the United Nations World Environment Day Global celebration.
In addition to the millions of positive comments from viewers, NCS has received numerous awards, such as television’s prestigious CableACE Award and music’s preeminent Gold and Platinum Record Awards. NCS has also received numerous Certificates of Acknowledgment from distinguished organizations including The National Congress Of American Indians, The United Nations Children and the Environment Programme, The United Nations Permanent Forum On Indigenous Issues, The Truth and Reconciliation Commission of Canada, The Earth Day Network, SONY/BMG Music Entertainment and The Aveda Corporation.
However, the success of NCS’s projects is best stated by the press, Indigenous and international world leaders and the networks that aired our programs.
“Feedback has been more than positive: Congratulations on a very successful show that has generated more viewer calls than
any other show to date”
- MTV Networks
“Hidden Medicine is an experimental, mystical film that deals with the relationship between Indigenous Peoples and the environment. The film beautifully weaves story, poetry, music and politics, creating an impending sense of our planet’s struggle to survive.”
- Sundance Channel
“It’s insightful for South Africans to hear the plight of Indigenous Peoples worldwide, and the United Nations World Summit provided
the perfect platform for this screening.”
- SABC Africa
“We had amazing feedback from our viewers and they enjoyed the educational ride, the critical message so eloquently brought across with the beauty of Alaska and music that could become a hit in South Africa”.
- SABC Africa
“We’re bringing a message to the world in celebration of the human rights instrument, the ’Declaration on the Rights of Indigenous Peoples’,
because music does make a difference.”
- Tonya Gonnella Frichner, American Indian Law Alliance,
North American Regional Representative to the United Nations
Permanent Forum on Indigenous Issues
“Robby Romero’s music and leadership in the Native America Community
will help commemorate the United Nations adoption of the
Declaration of the Rights of Indigenous Peoples for years to come.”
- Nancy Pelosi, Minority Leader United States House of Representatives
“A Powerful Plea For Mother Earth… This engaging hybrid music picture delivers an undeniable message…a powerful plea for Mother Earth, a compelling call to action and a heartfelt warning of im- pending doom if we fail to change our ways. The alter-native music and novel storyline with haunting imagery locks in your attention, empathy and interest.”
- Native Peoples Magazine
“Who’s Gonna Save You… This change in the weather will burn us, then we’ll freeze,” sings Robby Ro- mero, “there’s a point of no return; we’ve got to face reality.” Those are just some of the striking lyrics from “Who’s Gonna Save You… Thoughts from Hopi Elders, recording artists and street artists including the infamously artsy Brit vandal Banksy
are also featured in the flick.”
- Santa Fe Reporter
“A Voice on Climate Change From an Indigenous Perspective… Climate change is possibly the biggest challenge the world now faces. Romero tackles the tough topic of climate change from an Indigenous perspective.”
- Indian Gaming Magazine
“A highlight of the 2012 Colorado Environmental Film Festival… Who’s Gonna Save You”… a captivat- ing plea to the human conscious for love and respect of our Mother Earth and the life She sustains now threatened by climate change. A beautifully composed and choreographed film that one does not forget nor dismiss… a call to action by the
Indigenous Peoples of the world.”
- Colorado Environmental Film Festival
“Robby Romero and his band Red Thunder are changing the world
— and the world of music.”
- Los Angeles Times Magazine